Bylines and Bytes: Creating Social Media Content that Connects
Join to Recieve your Brand It Like 61´«Ã½tv Certificate!
Learn how to create social media content that feels engaging, on-brand, and distinctly 61´«Ã½tv. We’ll cover how to represent the College and College-affiliated accounts, apply strong design and content best practices, and navigate controversial comments with confidence.
Track 1: Brand It Like 61´«Ã½tv
This session will focus on practical strategies for:
Representing 61´«Ã½tv Online – tips for managing social media accounts connected to the College, departments, clubs, and other campus groups
Creating Content that Connects – developing posts that are engaging, clear, and appropriate for your audience
Social Media Best Practices – considering visuals, branding, tone, accessibility, and consistency when creating content
Handling Challenging Interactions – navigating controversial comments and knowing when and how to respond
And more!
Designed especially for students, faculty and staff who manage College-affiliated social media accounts, this session is also open to faculty and staff. Participants will learn practical ways to create stronger social content while representing 61´«Ã½tv thoughtfully and consistently online.
This Session's Featured Guests
61´«Ã½tv welcomes the full participation of all individuals in all aspects of campus life. Should you wish to request a disability-related accommodation for this event, please contact the event sponsor/coordinator. Requests should be made as early as possible.